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You choose to build websites with Zibster because the platform is easy to use, the ongoing support is fantastic, and it comes with essential business tools built right in.

Zibster makes it easy for businesses to have a great web presence online.

We know there's a lot of choice in website providers. When taking on a new client, they may have questions about working with a "new" platform or a designer – and that's what this guide is all about! To give you information & ammunition to answer questions about Zibster and address hang-ups or concerns that new design clients often have.

Why Zibster

Your client is probably familiar with Squarespace or Wix or WordPress. (That's because they've invested hundreds of millions of investor dollars in splashy ads.) Instead, we've doubled down on giving 5-star support and building a robust platform that works best for real business owners. Showing your client how much MORE they'll get with Zibster will get them excited about the project and their finished website.

Business Focused Design

How many times have you built a great website, only to learn your client has no idea how to update it? Zibster websites are built to be very easy for clients to manage, even if they have no prior web-building experience.  

Our block-based visual builder keeps content neatly organized, so your client can make updates on their own without impacting the design. And once the site is built, your customer can use the extra tools (Store, Blog, Marketing, etc...) to run their business without having to touch the pages you built. Each tool has its own tab, which makes managing campaigns and publishing posts fool-proof.

 

Powerful Templates, Ready To Customize

Zibster templates are built by professional in-house designers to give you a solid starting point for creating your custom design.

Templates can be completely customized, down to the colors, fonts, layouts, spacing, backgrounds & more. You can add custom code if you need, and your client can't accidentally break the design just by updating a page. Zibster templates are "magically" mobile responsive, adapting to any device automatically. We give you tons of options to customize everything without knowing code, plus the ability to go beyond if you want to.

You bring your talent. We provide a sturdy foundation to build your masterpiece.

 

SEO tools included

Google is platform-agnostic, which means you can have a great rank using any provider, so long as your website is useful for readers. But some unscrupulous SEO experts have made a career out of telling folks they MUST use a certain platform if they want a decent rank. This is not true.

Zibster comes with powerful SEO features that let you rank well without even trying.

Our "auto-SEO" engine adds meta titles, keywords, and descriptions to each page based on the content you put on that page. You can always fine-tune this data as you please. You can publish your sitemap in one click, which makes it easier for you to be found and rank well online. Plus, add alt tags to images and more.

 

Growing To Meet The Needs Of Business

We are constantly adding new tools, features, designs & integrations to grow with the needs of our users. Your customers will have immediate access to new features to help them stay on top of their online business. 

 

Security, Speed & Dedicated Hosting

Your clients will enjoy the best hosting, speed & security included for free with their membership. But what does that mean?

To start, Zibster websites are the fastest in the world. (No joke, they really are.) We've invested in light code and high-speed servers so our sites load quicker on any device than any competitor. We're over 2x faster than Wix, GoDaddy, Squarespace, Weebly, or WordPress. Nobody wants to wait on a slow website, and your clients' customers will never have to. They'll enjoy lightning-fast speeds so they can do business online better.

Additionally, top-tier SSL is included at no extra cost. Every page, purchase, form submission, and invoice is protected and encrypted against intrusion with the fastest, most reliable hosting available.

 

Experience & Expertise

Zibster has been in business making websites for over 15 years. During that time, we've made delivering exceptional service the cornerstone of our business model. Our relationships with customers rival the big guys, we've built relationships with tens of thousands of clients worldwide. We may be smaller, but we understand the details of every online business and care about each customer problem. Think of us as your online business partner!

 

5-Star Customer Support

Our customer support is the most praised and well-known part of our platform. You gain a true partner working with Zibster. We have a dedicated team of web consultants whose only job is to help you. Whether that's helping you update a page, brainstorming ideas for a marketing campaign, or configuring a form, we are here to help.

For you, this means that you can focus on your design work and spin-off support to our team when you're finished. You get to do more of what you love knowing your client is fully supported by a team of web experts who will go above and beyond to take care of their online business.

 

Selling Your Services

Professionals can enhance a client's brand and business by creating a strategy beyond design. In this section, we'll reinforce your strengths and explain why businesses who work with professional designers benefit by partnering with a strategist who understands their clients and business.

Work with me/us

When courting a new client, show off your expertise. In design, business strategy, technical know-how, whatever makes you a unique and desirable web partner, this is your chance to show what you're capable of.

For most clients, your portfolio is the best tool you have in getting customers to trust you as a designer. Show your best work, and showcase examples of websites you've designed that are similar to what your client does. Demonstrating your talents and creating trust is the first step to building a relationship that can last.

 

Find out their goals

Your client has turned to you for a reason. (If they could do it all themselves, they would!) As an expert, you are going to be instrumental in helping your client achieve their goals. Whether your client needs more sales, a design refresh, or a more robust site, you will develop a plan to help your client build the best website possible.

Creating a strategy is key for any business plan. Research and develop goals based on your client's input. Position yourself as an expert and give your proposal on how you can benefit their company/project.

Save them time

Most business owners lack the resources and time to develop a website. They are too tied up with running their business! Be the extra hand they need and let them choose you, the expert, to solve their problems. You are going to save them time, headaches, stress, and worry. Be a steady and reliable partner and clients will gladly choose you every time.

 

Give them a sample

Showing your portfolio is a great first step, and many clients can visualize what their project may look like with you steering the design. But some clients are more literal, and showing a quick prototype can be enough to get someone to say yes!

As a partner, you can create as many "trial" accounts as you want for free. When courting a client, it may be worth building a page or two as an appetizer to show what's possible. For very visual people, this can make all the difference.

 

 

Client FAQs

"I don't want it to look like a template"

Don't worry, it won't. Let your client know that beginning with a template is just a starting point. You'll be able to build faster and change practically everything to make it 100% unique and customized just for them.


"I want something that looks like..."

Sure, you'll be able to create designs for clients in the way that works best for their business. It may be worthwhile to mention that while the design is important, the content on the site (images and text) is equally, if not more important. Design choices should be justified and make sense for the business. Too much wizz-bang with and not enough content can hurt a website in the long-run.

 

"But I don't know how to write" or "I don't have good pictures"

Content is easily the most important part of any website design. Having great images and compelling copy can make all the difference – from helping visitors decide to buy to securing the best search rank possible.

If your client needs better imagery, encourage them to have a professional photographer take photos immediately. It's well worth the investment, and will enhance your finished design exponentially.

Likewise, writing engaging text will draw readers in and make it better for search. If you need a hand writing content, Zibster offers professional copywriting services that are fast & affordable and you can bundle them with your website service to make yourself more useful for your clients. Ask your Partner Advocate about our writing service and we'll be glad to help!


"Website design is expensive"

Remind them that they are hiring an expert and investing in themselves when they choose to work with you. A professional design is going to be worthwhile and add tremendous value to their brand.

Remember, there will always be someone cheaper out there. Undercutting yourself on price will not help you or your client!

You are the expert, your time is valuable. You are more than a pair of hands or a color wheel. You are here to work in partnership with the company, to realize their goals and understand their needs. If they want a cheap website, it will end up looking cheap. What you do provides value, elevates their brand, and is WORTH the investment.

 

 

"What about other platforms?"

Yes, there are other platforms out there. But "well-known" or "most used" doesn't always mean the best performance or easiest to use.

Let them know about the benefits they'll enjoy by working with Zibster. Let them know you choose to work with Zibster because of the value it brings your clients, that they get hosting, speed and security, plus an all-in-one, easy website builder they'll be able to maintain on their own. Plus, they'll have a full team of web experts they can call on anytime. All this at a price that's the same or less expensive than other providers.

 

"Can I just have a Facebook page?"

Facebook is not a website.

You can't control the design, you can't curate a true experience. You don't, at the end of the day, have control over your content or brand.

When your business is lumped into the noise of Facebook, it's hard to get visitors to understand your identity or tell a true story. What happens when Facebook goes down, or they change the UI? Get your client to understand that having a dedicated space online for their business is critical to their success and ability to create a brand online. Having a website is worth it and elevates their company from a hobby to a true, professional business.

 

"What about Etsy?"

Same as with Facebook, Etsy is nice to get people to see your product but it's like going to the mall, and your products will be shown next to dozens of other options. There's competition built into the platform, and little chance to establish your own brand. With a website, it's all about you, and you get to control the experience without distractions. 

 

 

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